Marketing

Lighthouse Design & Marketing provide a hands-on and consultative marketing service for small to medium enterprises. We have experience across a range of sectors including retail, leisure, travel and scientific to name a few. Our marketing knowledge covers a wide range of disciplines including direct marketing, branding, strategic marketing (covering the complete marketing mix), marketing communications, PR, exhibitions, advertising and internet marketing (including PPC, SEO and article marketing).

We can act as marketing consultants at various levels; either to give you the benefit of our experience and knowledge to encourage you to ‘think outside the box’ or to help develop, implement and manage comprehensive marketing strategies. Either way our aim is to help you to be confident with what you are doing and ultimately, to improve your ROI.

Our marketing service covers:

What is Search Engine Optimisation?

Search Engine Optimisation or SEO as it is also known is one of the most common online marketing issues we are approached with. It is the process of developing your website to improve your websites visibility in search engine results pages (SERPs) such as Google. Essentially it is ensuring your site is constructed in line with recommendations from major search engines and ensuring your content is substantial, relevant and engaging to your visitors.

On-Page SEO

On-page SEO involves the development of the aspects of a given web page that influence the position of your site in search engines. It involves:

  • Making the site accessible to search engines
  • Creating content and a navigation that is easy to use for visitors
  • Ensuring the site is well structured and compliant

Off-Page SEO

Off-page SEO is the process of building links back to your website. The “back links” or “inbound links” act as a vote for your website and in particular, the content on your website. By building more and better links, the better your site will be positioned within search engine results pages (SERP’s). Links can be built in a number of ways, some of which are listed below:

  • Social sharing
  • Blogging and forum posting
  • Search engine and directory submission
  • Article submission
  • Link Building

If you have any questions or would like to discuss the search engine optimisation of your website please contact us. For regular news and updates surrounding search engine optimisation and other areas of marketing please join our newsletter.

Our SEO services start from £45 + VAT per month. Contact us today to enquire.

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What is Email Marketing

At Lighthouse Design & Marketing we have use Mailshooter; a cost effective and extremely useful email marketing system that allows you to create professional, bespoke and attractive email newsletters with engaging content. Use the content of e-mail newsletters to drive traffic to specific pages and products on your website through strategic features and links in your newsletters. Mailshooter allows you to measure the performance of the newsletter by tracking opens, bounces, clicks, forwards and much more.

The email marketing tool also allows you fully personalise the newsletter and to test differences in subject lines, from address and small changes in content to refine and achieve the best performance of your campaign. It can also be linked to contact forms on your website for automatic subscriptions to your mailing list.

If you would like to view a demo of Mailshooter, please contact us for a free consultation.

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What is Direct Marketing

Direct marketing involves the creation of marketing communications and delivering direct to the customer with the aim of creating a response either in the form of a sale or an enquiry.
There are many methods used in direct marketing, some of which include:

  • Direct mail catalogues, leaflets and mailers
  • Sending mailings to customer database and cold (rented) lists
  • Product despatch and media insert programmes
  • E-Mail and SMS marketing

Lighthouse Design & Marketing can help at any level with your direct marketing with in-house services covering brochure design, marketing planning, media buying and much more. Please contact us to discuss your direct marketing.

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What is Pay Per Click (PPC)?

Pay Per Click or PPC marketing is the activity of directing traffic to your website through paid internet advertising. Most commonly Google offers PPC advertising through their Adwords service. There are many other PPC programmes online. PPC marketing works by creating an advert and selecting a group of keywords and phrases for which your advert will appear. PPC has the flexibility on being able to control your budget in real time. The cost you are charged per click is dependent on the competitiveness of the keywords and phrases you choose and where on the sponsored listing you wish to appear.

If you would like to discuss whether PPC may be suitable for your company, please contact us.

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